“Someone who may have on personal-media-is-the-coming bandwagon need to have off getting a moment and read that it publication.” -Chuck Porter, Chairman, Crispin Porter + Bogusky “Ed Keller and you will Brad Fay keeps tapped into the magic away from getting vital-has brand: It will be the term your pass on on the genuine, in place of digital, community that matters.” -Jean Chatzky, financial editor from NBC’s Today tell you and you can bestselling composer of Generate Currency, Not Reasons
Keller and you will Fay excel a well-reported white with the a different sort of revenue design one to reimagines social networking and you can term-of-mouth in the middle from good ples one to encourage and you can demonstrate the hyperlink to team show
“Understand why in spite of the buzz, social network is not always very shiny and definitely not therefore the latest. ” -Jon Bond, President off Large Energy and you will cofounder off Kirshenbaum Bond + Couples “Word-of-mouth try a topic every people should understand, and no you’ve got best study toward consumers’ deal with-to-face conversations than https://www.datingranking.net/it/incontri-wiccan/ Ed Keller and Brad Fay. Before you can can get on the newest social network camp, be sure to check this out guide.” -Jonah Berger, Income Teacher, Brand new Wharton University
“This guide is friendly and you will instantaneously appropriate to the advertiser whom wants to understand the the latest consumer land. ” -Draw Addicks, SVP / Head Income Administrator, General Mills “From inside the a scene are reshaped of the tech, customers desire a sense of humankind-firms that exude a feeling of values, names you to engage psychologically. Inside extremely important and punctual guide, Ed Keller and you will Brad Fay encourage marketers, executives, and you can innovators of the many groups that best method to find people these are what you offer would be to render her or him one thing worthy of these are. Yes, the web based is changing everything you. But if you need to make your company significantly more memorable, create far more human.” -William C. Taylor, cofounder away from Prompt Company, author of Nearly Revolutionary
“A punctual indication off two of the really influential brains during the company one doing real dating need more counting wants and you will offers. ” -Rohit Bhargava, SVP out-of and you can composer of Likeonomics “ That person-to-Face Book presents revolutionary thought during the a good book. Towards the rush away from electronic product sales and also the growing hype out-of social network we usually skip that a table and some seats continues to be a favorite method for the grapevine to bequeath. If you wish to comprehend the true feeling of your sale, get so it book-you’re in to possess a good drive!” -Ekaterina Walter, social network strategist in the Intel
To own labels which need to get rid of going after the new social media pattern and you may utilize the efficacy of a facial-to-deal with dating-this guide offers the building blocks and you will systems accomplish it!
“Ed Keller and Brad Fay has reached the top edge of the globe discussion on how best to score users talking, and tend to be undertaking the fresh new skills about them everyday. The face-to-Deal with Publication is extremely important understand for everyone interested in inspiration to drive buzz for the the fresh suggests, even as we was undertaking at the NBCUniversal.” -Tony Cardinale, EVP Brand Planning Strategic Skills at the NBCUniversal “ Your face-to-Face Guide is amazingly useful for some one for the business. Keller and you will Fay’s search talks about the new largest spectrum of brand name-related conversations which in turn lays the groundwork to have telecommunications tips you to definitely try ‘public by the design’ in place of just social while the a channel. During the SMG we have found that more important discussions in the labels will resulted in so much more significant person skills that really drive long-title industries profits.” -Kate Sirkin, EVP, Internationally Lookup, Starcom MediaVest Group
“Charles Helpful immediately following told you, ‘measuring way more is not difficult, measuring finest was hard’-that’s what that it guide is approximately. Keller and you can Fay keeps cracked the brand new password towards bringing a complete investigations of your root and you can effect off recommendations, its multiplier impact as well as the biggest when you look at the won mass media.” -Artie Bulgrin, SVP Look Analytics, ESPN, Inc.